Surefire Franchise Developments

The Team

Chris and Belinda Dunn are the dynamic duo behind Surefire Franchise Developments, a company committed to propelling businesses to the next level of success through franchise development. With a combined experience of over 50 years in the franchising industry, they have helped countless businesses expand their reach and establish their brand through franchising.

Chris Dunn

Chris Chris was headhunted by Spur Steak Ranches in 1983.  He was appointed Regional Franchise Director of that company and was responsible for the expansion of Spur throughout the then Transvaal, Orange Free State and Natal regions.  During this period, he concluded numerous franchise agreements which resulted in new Spur outlets opening throughout South Africa. Chris assisted in the development of Panarotti’s Pizza & Pasta chain.  In 1989 he was appointed Managing Director of Spur’s Off-Shore Division, and in 1991 he was appointed Group Commercial Director. In 1993, Chris established Surefire Franchise Management Services, which specialised in franchise development.  Its’ first franchisable concept, introduced in 1993 by Chris as a Master Licence from the United States under the Surefire umbrella, was “PostNet”, a postal, business and communications outlet.  The initial store was opened in Benmore Gardens in 1994, and during the period 1994 to 1998 Chris (through Surefire) assisted in establishing roughly 150 franchised PostNet stores. In 1995, Chris (through Surefire) co-introduced Cash Converters (a retail concept, specialising in the packaging and selling of previously owned goods). He thereafter assisted in franchising and establishing 12 such stores. 3@1 Business Centres Franchise was established in 1999 and in the preceding time Chris assisted various Franchisors in brand development,  Primi Piatti being one of many.

Belinda Dunn

Belinda Belinda started her sales career in 1993 with franchise group, Kwik Copy Print, an American Franchise Concept. She has extensive sales experience in various fields including the Retail, FMCG, Property and Corporate sales. Belinda joined RAI International and was responsible for exhibition sales on numerous and simultaneous business shows including the South African Franchise Association’s own Franchise and the Eskom backed Small Business annual show, Marketing and Advertising show, MediaTech annual broadcasting exhibition.  This position also included International and SADAC travel for research, development and introduction of new and improved exhibition application, ideas and concepts. Belinda contributed to numerous business and franchise sales in Africa, Egypt, Amsterdam and New Orleans. She joined 3@1 Franchising and Surefire Corporation in 2004. Belinda is responsible for, amongst other things, the franchisee procurement process, site source and selection, lease negotiations and resale of existing franchises.